Preview of Marketing Manual from IMSP 

 

 

A)        Introduction

 

A successful business is based on 20% on its product and 80%

on its promotion.

 

You waste a lot of energy, time and money if you try to market products

 to everyone on the planet. Advertisement is expensive.

 

It will eat your profit, money and time fast.

 

Concentrate your resource and target your market. It will be more cost

 effectively to get customers to buy your product or service.

 

Start your online marketing business after you set up:

 

1)         Your web store including:

 

a)         Website

b)         Shopping cart

 

2)         Your Online office including:

 

a)         Auto responders

b)         E-mail Management Program

 

B)        This is a must before you start to run your business.

 

            You have to find out:

 

1)         Your target market. If you try to market to the world,

             you have to spend thousands of dollars and a lot of

            your working hours.

 

2)          Why customers want to buy your products? If you don’t

             why

             they buy it from you, you just haven’t spent enough time to

             study what is the benefit that your product can give to

             customers. There is room to improve your strategy.

 

3)         Who are your target customers? How can you set up your

            advertising campaign without knowing what messages that

             they’ll hit your potential customers to create a sale.

 

4)         Where are your customers? If you don’t how to find them,

             how

             you can make money online.

 

5)                  Find out how you should deal with customers

           and they will come

           back again and again

 

6)         How customers can buy products from you. If you make it easier

            for them, you can increase your sale at least 30%

 

7)                 How to create a system leverages your time

          and resource. That is the way you can deal

          with thousands of transaction with only you

           or a few helps

 

 

C)                         Suggestion for your advertising campaigns

       It is essential to your advertising campaign.

 

      Consider the following:

    1)          Keyword or key phrase that your customers want to find you

 

2)        Formula of how to create a headline that provides the

        emotional touch to what your potential customers wanted

 

                3)     Headlines for your advertising campaign that can increase

                        your 

                        response rate by even more than 1000%

 

4)          Media Research. That is not hard as long as you follow the

        direction of the market.

 

D)          How to track your visitors and sales

 

                1)     Track Your Ads online 

 

    2)     Tracking your Ads offline too

    3)     Link your ads to your sales letter

 

E)             Offline marketing tools to promote your business.

 

            1)         Use your business cards as a marketing tool to spread

                         your messages out about your products

 

2)         Build the database of customers starting from “where

            customers are located” by posting your messages or placing

            your advertising  where your customers want to find you.

 

3)         Get referrals from customers. Just ask. Of course, you have to

             have a marketable product.

 

4)         A cold call to someone you know. Pass your messages out to

            the world without spending a penny.You  just have to do it.

 

5)                 Flip chart makes your business life a lot easier

          when you make  your sale representation.

 

 

F)             Marketing tools to promote your marketing business Online.

 

              

             These are the topical one:

 

1)         Word of mouth – ICQ, MSN… etc

 

2)         Website that shows your products to the world

 

3)                  Drive thousands of customers with search

          engines

 

4)                  Affiliate programs let you have a chance by

           having thousands of  helps. You don’t to pay

          them until you have a sale.

 

5)                  Newsgroups and Signature files. That is Free

           when you pass your  messages to the world.

 

6)                  RSS your site to the top page of search engines.

           Save you time and money and increases

          your creditability

 

7)                  Target E-mail lists if you want to stay in business

          in a long time on  the Internet

 

8)                  Free classified Ads. Internet gives you an even

          field with huge  corporations if you know how.

 

G)           Knowing these FAQ is important.

             

              Remember, you’ll be asked over and over again when you start to

              promote your online business.

 

            FAQ are:

           

      1)         Is this Report Program worth the money you

                  pay for?                       

 

2)            What kind of support you will get?

 

            3)         What kind of helps you may get when you start to

                        advertise your product?

 

            4)         What is the best way to build your advertising campaign?

          

   And some more.

H)        Conclusion